A digital marketing agency is a team of professionals that is responsible for generating marketing strategies and bringing them to reality through digital channels.

Depending on the size of the agency, there may be more or fewer professionals, but usually you can find public relations, marketing graduates, experts in digital tools, graphic designers, web designers, UX designers (user experience designers), copywriters, community managers, SEO specialists, among others.

A Digital Marketing agency can develop different tasks, since digital marketing is divided into many branches. There are agencies that are generalists and have professionals for each area of marketing, others that are dedicated purely and exclusively to a single topic (for example, agencies that specialize only in SEO) and others that choose to provide services only in some branches. At Belé Digital Agency we focus on Social Networks, Online Advertising, Web Design and Data Reports.

A Social Media Plan is a map that is drawn up to organize all the marketing and communication actions that will be carried out on social networks. Campaigns are determined, their duration, channels that will be used to communicate them, budgets, publication scheduling, among other issues.

She/He is the one who is in charge of direct communication with your audience on social networks.
Make the planning and scheduling of posts based on the Social Media Plan previously created, respond to comments and interact with your audience on social media.

It is the platform to advertise on the Google network. If, for example, you have an event organization business and you want people to find you first when they Google “event organization in Buenos Aires”, Google Ads is the tool you need to achieve this.

It is a measurement platform developed by Google, which allows you to understand the behavior of your website visitors.
You can measure questions such as how many people visited your site, which pages they visited, on which page they left your site, from which devices they accessed, from which part of the world, age range of visitors, etc. etc. etc.
Google Analytics is a huge and very powerful tool.

It is another tool developed by Google to create interactive information dashboards.
It connects with other platforms (for example with Google Analytics and Google Ads) to join the information and be able to obtain more specific reports.
The interesting thing about this tool is that it is online and provides updated information almost live.

SEO stands for Search Engine Optimization.
SEO positioning strategies are strategies used to make websites appear first on the search engine results page when someone does a search without paying for ads .

An insight is a thought, emotion, internal feeling in the consumer. It is a deep REASON for "something" and is generally not expressed in words.
It is a term widely used in the world of advertising and marketing, where it is constantly sought to offer solutions to the needs of consumers "attacking" or "selling" their insights directly.